Direct regional marketing strategies that acquire new and retain existing customers while driving sales volume and building brand value
Partner with the regional marketing manager to the field, review and make recommendations on all regional marketing partnerships and sponsorship opportunities
Collaborate cross-functionally with other business groups including but not limited to: marketing strategy, creative, merchant teams, PR, Regional Managers, store teams in an effort to direct marketing efforts from concept through execution phases
Maintain an ROI tracking system that reports regional marketing results and spend; analyze results and make marketing recommendations for future initiatives
Direct vendor partners to conceptualize and execute joint marketing initiatives
Manage and negotiate contracts with various external groups to support innovative experiences (non-profit organizations, caterers, production, entertainment, etc.)
Manage brand standards with regional internal partners and external vendors to ensure that all efforts comply legally and meet safety regulations
Continually evaluate and develop event concepts and experiences that engage new and existing customers, emotionally connect, and differentiate the brand as well as position Nordstrom as a fashion destination
Continually seek proactive knowledge of the target customer, retail, marketing, and media trends
Lead key divisional marketing initiatives and event tactics through the entire project cycle, ensuring multi-channel filters are applied
Lead and develop tools and processes to streamline marketing and event planning
Work autonomously to manage multiple projects and workstreams simultaneously
Manage project budgets to ensure all event budgets are met
Lead strategies for store openings overseeing and managing marketing efforts and budgets with cross-functional partners (media, pr, social, visual, external partners, etc.)
Qualifications:
- Bachelor’s degree in related field or equivalent experience is preferred
- Minimum 1 year of experience in marketing, event planning or related field is preferred
- Passion and understanding of retail and fashion
- Understanding of cross-channel marketing tactics
- Proficiency in Microsoft Office; specifically, Outlook, Word, Excel, and PowerPoint
- Excellent writing and verbal communication skills and strong interpersonal skills
- Detail-oriented, accurate, professional, and accountable
- Exceptional organizational skills and ability to multitask
- Prior Nordstrom experience or ability to understand and embrace Nordstrom culture and brand
- Commitment to customer service and superior quality deliverables
- We’ve got you covered…
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